AirAsia X Berhad's 2016 annual report has won the Best of Malaysia category in the 31st Annual International Annual Report Competition (ARC) Awards.
ARC Awards is the world's largest annual report competition to honor overall excellence in annual reports and to encourage noteworthy and vital writing, as well as imaginative and original design.
This year, the ARC Awards received close to 2,000 entries from over 30 countries.
AirAsia X Investor Relations Manager Hanif Idrose Mohamed received the award on behalf of the company at the Grand ARC Awards Winners Dinner, last Thursday, 12 October 2017 at The Ritz-Carlton Hotel in Tokyo, Japan.
AirAsia X Group CEO Datuk Kamarudin Meranun said, "Thank you ARC for presenting us with this prestigious award. This award is significant to us as our annual report is a very important document for us to communicate with our investors regarding what we have done over the past year and presenting our data in a transparent, accurate and clear manner. We will continue to engage with our investors and maintain effective communication with them. I'm proud of our IR team and also the other AllStars for their commitment, in the spirit of One AirAsia in producing the best report for the year."
AirAsia X CEO Benyamin Ismail said, "First of all, congratulations to the team for winning this award. I'm proud of you for your incredible efforts in coming up with an interesting and non-conventional way of presenting our data for our investors through this publication. The team had indeed came up with brilliant ideas in putting together this unique annual report. For instance, the cover depicting three children – a boy donning a pilot's uniform, a girl wearing a cabin crew uniform, and another boy in ordinary clothes with a boarding pass in his pocket like a passenger - precisely encapsulates the concept of how powerful dreams can be. To be presented with this Award, is to have AirAsia X recognised as an airline that encourages AllStars push boundaries and challenge convention to turn their great ideas and passion into reality and work together as a team to achieve greater heights."
Winning an ARC award which was established by MerComm Inc in 1987, is highly coveted due to the impartiality of the judging organisations, which boasts global representation.
In August this year, AirAsia X won the top prize in two categories, Best Non-Traditional Annual Report (Airlines) and Printing and Production (Airlines). It also bagged silver in the Cover Photo/Design (Airlines) category.