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Business Aviation: Sense & Savings

Issue: 02-2008By Alan Peaford, London

As global travel becomes increasingly tedious with all the hassles posed by elaborate security checks and airport transfers, the business jet has emerged a far more attractive option.

One of the world’s richest men knows something about business jets. When he was merely a multi-millionaire, Warren Buffet bought his first jet and immediately christened it The Indefensible, aware that the whole idea of a corporate airplane with its associate costs would have shareholders turning in the aisles at the annual general meeting. The latest Buffet purchase, a Gulfstream, has a new name. It is called The Indispensable—and the now multi-billionaire believes the use of the business jet played a key role in consolidating his business and fortune.

Earlier, Buffet had admitted it was one of his few indulgences. Subsequently, what elevated the business jet from a luxury toy to what is increasingly seen as a vital corporate tool? In the US, hundreds of Fortune 500 companies now flaunt their own aircraft, with companies arguing that this vital conveyance saves time and boosts productivity. A recent CNN report quoted David Savile, CEO of charter company Air Partner, as saying: Private jets have this appearance of being affluent and full of fat cats and celebrities. But our experience is actually the opposite. These are practical business tools and are used by lots of people. Some of the bigger private jets now in operation even have boardrooms where meetings can be conducted in-flight. With a price tag ranging from around $2 million (Rs 8 crore) for a light jet to more than $70 million (Rs 284 crore) for a larger business jet, the cost cannot always be justified. But business manufacturers and charter companies are developing more and more solutions as the rest of the world follows the American lead on business aviation.

India, with its greater number of millionaires than anywhere else in Asia and record numbers of aspiring graduates and entrepreneurs, is a potentially huge market for business aircraft makers. Options such as fractional ownership (where a buyer invests in a proportion of a plane and pays for a share of its maintenance and management) are taking hold. No surprise that the company taking the lead around the world with this idea is Netjets, owned in part by Warren Buffet, who loved the concept so much he bought the company. It is an expensive proposition, no question about it, but there are rewards in terms of control of one’s time, says former Netjets CEO Bill Boyster. Who you travel with and when you travel (is important). The privacy and security in which you travel does make (business jets) a reasonable value equation.