PROFILE: ODED JACOBOWITZ, CHAIRMAN OF THE BOARD, AEROSPACE SERVICES INDIA (ASI)

ODED JACOBOWITZ

Oded Jacobowitz has been at the forefront of ASI’s leadership as the Chairman of the Board of Directors since the company’s inception. With a career spanning over 3 decades, Jacobowitz has been a pivotal figure in the Israeli aerospace industry since 2018. He initially served as the Director of Land-Based Air & Missile Defence Systems at the Defence Factory, later transitioning to the role of Deputy General Manager of Air & Missile Defence Systems in 2022.

His expertise and leadership have been instrumental in spearheading the establishment of maintenance support systems in India, a key initiative undertaken by ASI. Prior to his tenure in the aerospace industry, Oded Jacobowitz enjoyed a distinguished 30-year career in the Israeli Defense Forces (IDF), where he held various positions in the technological array on land, retiring with the rank of Brigadier General.

Jayant Baranwal (Jayant): As the Chairman of ASI’s board, what exactly will be your role? What is the roadmap of ASI and what is the vision behind launching this Indian subsidiary from Israel?

Oded Jacobowitz (Oded): Good question! The establishment of AeroSpace Services India (ASI) marks a significant milestone in strengthening our ties with India and expanding our business operations in the region. Over the past two decades, we have collaborated closely with Indian services, particularly in the field of air defence systems. This new venture signifies a deeper commitment to conducting business directly from India, thereby fostering a stronger connection between Israel and India.

ASI represents more than just a company; it embodies a partnership between our nations. With a workforce comprising predominantly Indian professionals–technicians, engineers, and skilled personnel–ASI reflects our dedication to local talent and expertise. Currently, ASI boasts a team of approximately 50 employees, with only a handful being of Israeli origin.

Looking ahead, we envision numerous opportunities for growth, not only in providing product support within India but also in manufacturing and exporting from the region. Our collaborations extend beyond mere business transactions; we have cultivated robust relationships with both public sector undertakings such as BEL and BDL and private enterprises. Together, we have already embarked on several contractual agreements.

The systems we are involved in have been the result of collaborative efforts between esteemed organisations like DRDO, IAI, BEL, and BDL. This collective endeavour underscores the synergy and cohesion among various stakeholders, paving the way for a successful trajectory for ASI and its endeavours.

Jayant: You refer to manufacturing facility. Would it be for India and for the world, too?

Oded: Exactly! Our vision for ASI is expansive, aiming to position it alongside other Indian companies with the capability to export globally from India. However, it’s essential to recognise that ASI is still in its early stages, akin to a growing child maturing into adulthood. Therefore, our approach is sequential, focusing on developing the necessary capabilities over time.

At present, we boast a robust facility capable of supporting existing contracts effectively. Looking ahead, we are keenly focused on future opportunities. For instance, as highlighted in the speech by Admiral B. Sivakumar, turnaround time and service efficiency are paramount. Having a local presence in India ensures swift response times in case of failures, thereby facilitating prompt repairs. Moreover, leveraging local resources means cost-effectiveness, as production and maintenance are carried out by skilled Indian professionals. This not only ensures competitiveness but also contributes to the local economy. In essence, our strategy revolves around gradual growth and strategic utilisation of local capabilities to achieve long-term success.

Jayant: When you say facilities, can you give us some details on these facilities and the kind of capabilities they possess, as of now in India?

Oded: Currently, we have established partnerships with Indian companies possessing the requisite capabilities, such as ADSL in Hyderabad, SASMOS, DCX, among others. Moreover, we are in the process of constructing facilities where we perceive advantages in doing so independently. However, should there be unique expertise or cutting-edge technology required, we are keen on leveraging Indian capabilities. India’s infrastructure, from my experience, is exceptional, facilitating swift project execution. For instance, the recent construction of our office, which typically would take an extended duration in Israel, was completed within a few months here. This underscores India’s remarkable technological and infrastructural prowess. We are optimistic about the collaborative potential between AI, ASI, and these capabilities.

Jayant: You are the MRSAM person. Through your eyes, what kind of capabilities this programme has brought to Indian armed forces? Can you elaborate a little bit for us?

Oded: I believe it has revolutionised the landscape here in India. Primarily, we are dealing with a state-of-the-art system. Globally, only a handful of companies–about five or six, to my knowledge–possess the capability to offer a comprehensive system comprising radar, command center, launchers, and missiles. At IAI, we stand out as a single entity equipped with all these capabilities. This advancement enhances the defence capabilities across the Indian armed forces–naval systems, air force, and army–significantly bolstering defence infrastructure for various sites and operational requirements. Recently, there was a noteworthy trial conducted a couple of months ago involving the naval forces. During this trial, our MRSAM system successfully intercepted a supersonic target aimed at a naval vessel, showcasing the effectiveness and reliability of our technology.

Neetu Dhulia: You mentioned about the MRO facility in Gurgaon, is the facility being established solely for the maintenance of MRSAM systems within India, or are you open to servicing similar systems from neighboring countries as well?

Oded: Excellent question! In my vision, we aim to serve not only India but also extend our services globally. As I mentioned, our focus will be on MRSAM, with plans to expand our offerings comprehensively. The first step will be to build it strongly. Our philosophy revolves around building a strong foundation before branching out. So as much as strong the company will be, then we can expand, that is in our vision. Therefore, our vision encompasses not only exporting products but also the services worldwide. As our company grows stronger, we envision expanding beyond India to fulfill our global ambitions. That was a good question!